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Africa Rising: How 900 Million African Consumers Offer More Than You Think

Rating Average: 3. Is this you? Become a LibraryThing Author. With more than million consumers, the continent of Africa is one of the world's fastest growing markets. Recently added by.

Build Ubuntu markets Create profitable businesses, sustainable growth, and social organizations by meeting basic human needs. Africa, like many emerging markets, has been long overlooked, but is poised for explosive growth and opportunity, says author Mahajan The 86 Percent Solution in this must-read for investors, executives and anyone with an interest in global business.

He argues that Africa "is richer than you think" and presents "as big an opportunity as China and India. In a continent where many countries lack basic resources and transportation, Mahajan admits it would be easy for investors or corporations to discount prospects for profitability, but he describes how creative entrepreneurs have identified these problems as opportunities: the Coca-Cola Company uses trucks, bicycles and handcarts to transport its product into rural villages and is building its own ice plant to keep drinks cool during power outages.

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In Africa Rising , renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power. No reviews were found.

Africa Rising Through Regional Integration

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Store Africa Rising. Aim for Africa Two Opportunities exist in all parts of the market, particularly the million people in the middle of the market. Find opportunities to organize the market From retailing to cell phones to banking, companies are succeeding by building infrastructure.